CATEGORY:
BRANDING
CLIENT:
ACADEMIC
YEAR:
2026
MADE BY MITCH
ABOUT
This project reimagines the packaging system for Made By Mitchell, a UK-based makeup and cosmetics brand. The project focused on how design communicates identity in real‑world conditions. The goal was to build a visual language that attracts attention quickly, communicates clearly, and aligns with a defined audience. This resulted in a series of redesigned products, as well as multiple real-world applications.
ROLE / PROCESS
I started by critiquing real-life problems with the branding and packaging of the company. As someone who had firsthand experience building and sorting products in a makeup store, I was able to do this pretty easily. The previous color palette, typography, and hierarchy were distracting and made consumers overwhelmed at a glance. My concept was to keep the fun and playful theme of the brand while also bring structure and principle to it as well.
